If you’ve ever binged a show on Freevee, streamed a live event on Twitch, or watched your favorite network broadcast app on Fire TV, you’ve experienced over-the-top (OTT) video content.
OTT, which is sometimes also called streaming TV, represents any content that is delivered directly to viewers via a streaming video service over the Internet bypassing the traditional cable set box, and typically viewed on a TV.
OTT ads, also known as streaming TV ads, are the advertisements delivered to viewers within this video content. OTT, or streaming TV, ads offer an opportunity for advertisers to reach new audiences at scale as more viewers lean into streaming video content in lieu of traditional cable and broadcast TV.
Cloud advertising solutions lay down the foundation for virtual advertising platforms on online and social media platforms for the effective advertisement of brands & services.
In the last few years, there is an increase in demand for dynamic optimization of advertisements as well as a virtual campaign management process, which is contributing to the high deployment of various cloud advertising solutions among various industries like business service providers, media & entertainment retail, and others.
NICHE TO MAINSTREAM
Migration to the cloud, another critical area in distribution is increasing, albeit in a slower, less uniform, and more nuanced way.
The global cloud advertising market size is expected to reach $7.2 billion by 2027, rising at a market growth of 18.6%.
Cloud distribution is used more and more across all the different types of distribution.
The use of the cloud is widespread for OTT distribution towards end-users, but still growing for B2B contribution. And It shows a massive market opportunity for this segment.
Amagi Corporation, which offers cloud broadcast and targeted advertising software to scores of media and entertainment giants, has raised a $120 million funding round as it looks to expand its tech offerings and invest in an AI-powered personalization stack.
Amagi Corporation plans to deploy the fresh funds to expand its infrastructure offerings and invest in AI-driven personalization, advertising, and live streaming solutions.
Amagi Corporation supports more than 2,000 channels on its platform across dozens of countries, including Australia, Germany, South Korea, and other markets where it recently expanded.
Amagi Corporation’s platform allows its clients to create content that can be monetized and distributed via broadcast TV and streaming TV platforms such as The Roku Channel, Samsung TV Plus, and Pluto TV.
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