The tactics used in Capital Raising means to be tactical with presentation and interaction with investors. A VC Broker is your modern age tactician that has an extensive connections and expertise in deal making process. You might need a VC Broker to design and implement a winning plan to close your funding request. The tactics in being creative in how you present your project or company to investors. A VC Broker uses many concepts in the history of military strategy and tactics that can be applied to the world of business. In this article, we will explain why businesses use military tactics, the difference between business strategy and tactics, when is the right time to draw a tactical plan for your capital raising, and tell a story about a VC broker’s best tactics in capital raising.
https://asana.com/resources/strategy-vs-tactics
Why Businesses use military tactics
You may not realize it, but every time you have an opportunity to present your pitch deck to an investor you step into a minefield of personal politics at a company or high net worth individuals facing fierce competitors.
After all, who would set off on a journey without having some idea of where they were heading or how they would get there?
It’s surprising then that, according to a recent survey conducted by Office of Mr. Clark, a staggering 47% of entrepreneurs have no formal strategy or tactics in place to support their business growth. Of that total, 25% have an informal, verbal business plan, whilst 23% have no plan whatsoever.
Military tactics for businesses
Businesses use military tactics to describe their approach to countering other enterprises in their market segment. They talk about winning a cutthroat competition and vanquishing opponents and use other warlike words and analogies to inspire their personnel to sales victories and market-share domination.
Virtually every business owner I have met has some kind of business vision in their head, but it is often unstated, almost sub-conscious. Nevertheless, that core belief drives them to growth and achievement. In the early days this, along with boundless energy, enthusiasm and hard work, can be enough to deliver some initial success.
As time goes by and the business gets busier, many owners find that they simply don’t have the time to step back from the day-to-day to think about a long term strategy. Business planning becomes a luxury that they can’t afford. This is where founders or business owners employ the help of VC Broker especially when it comes to capital raising. This is because founders need to be tactical in all aspect of the business planning.
Just as military leaders do in battle, your business must understand its competitive scenario and what your opponent intends to do, chart out its advantages and those of its opponents, keep faith in the importance of winning the battle and stay allied with strategic partners.
The difference between business strategy and tactics
When thinking about these possible applications, it’s important to understand the difference between strategy and tactics. A strategy involves what you’re going to try to do in order to achieve an objective. Tactics involve how you are going to implement that strategy or plan.
Company mission statements and vision objectives outline simplistic types of plans that don’t consider outside forces. They provide the equivalent of New Year’s resolutions.
This is usually in the form of a generalized objectives that your strategic plan must make actionable. Viewed from the standpoint of adapting military strategy, your business needs a plan grounded in the specifics of its capabilities, intentions and needs. This plan becomes critical when fundraising for your business.
Investors see it as your company “battle forces.” The plan must take into consideration the abilities of your sales force, the limits of your production equipment, the speed of your delivery network and other properties that affect the outcomes of your actions. And also a tactical plan that brings all the pieces of puzzles mentioned above together at the right time.
The Battle Force
Simply making a commitment to doing well offers no sense that your business knows what “well” means or understands what can hold it back from accomplishing that goal.
Without a tactical plan for its future and policies to carry the plan forward, your company can’t move decisively to capitalize on its strengths, minimize its weaknesses and prevail in a competitive environment.
Investor can not be able to make precise conclusion on your abilities to deliver. That’s why founders who employ the assistance of a VC Broker will be able to stand at the top of the hill and see the tree lines clearly.
When is the right time to draw a tactical plan for your capital raising
When your business defines its overarching long-term goals, it likely also puts together strategic plans to go with them. These plans, which set out the overall vision and objectives for the company, mean nothing without there also being tactical plans in place, however.
Tactics answer questions such as “how?” and the “who?”—i.e., a company will ask what needs to be done to meet a specific long-term target while your teams and employees on the ground will apply the how and the who to get it done. During the time of fundraising, VC Broker allows the founders or business owners to gain a foothold on how and who answers about their fundraising plan.
Tactical Approach
Ultimately, tactics lead to the creation of clearly defined and unambiguous action items. These can then be used by founders to meet the goals of their fundraising plan and company objectives contained within the strategic plans.
So the right time to draw a tactical plan for your capital raising is at the idea stage of your venture. This is when you need a VC Broker to help you answer all the questions you may come across. Naturally, the life cycle of these tactical plans is much shorter than the strategic plans.
Where a company sets out its strategic plan for the next five years, for example, tactical plans accompanying it may only be for a period of time up to a couple of years or less. This is of course depend on the individual business and its operations. In volatile markets subject to more frequent changes, these timeframes can be much shorter.
A VC broker’s best tactics in capital raising.
The best tactics that a VC Broker uses in capital raising is minimum viable experience approach. It refers to using a market intelligence positioning report of how a customer feels when they interact with a founder’s product or service to encourage investors to engage and invest in the company.
The approach enables the VC Broker to discuss details with key players and make all stakeholders in the industry become advocates for your product or service. MVE is an important yardstick for new digital brands and startups.
A product’s experiential value is more important than ever, and a solid MVE ensures that this is catered for at Investors meetings.
Unlike an MVP, the success criteria for an MVE is not about what a customer does or achieves with a product, but rather how it makes them feel. It is concerned with concepts such as delight and surprise — both value-add factors which increase happiness, encourage retention and help build brands.
A story about a VC broker’s best tactics in capital raising
Christopher Clark is a VC Broker who has helped to fund thousands of businesses. I’ve noticed many successful founders achieve success because they follow my tactical plan.
One such entrepreneur is Thomas Clayton. Thomas is the founder and CEO of a F&B brand. To close his fund request, I designed an edge to attract more investors to his brand. I applied 5 special military tactics to capital raising– tactics I learned from my decades of active capital raising activities and deal making negotiations. However, I will only mention one in this article. The tactic was conducting reconnaissance. It is the process of careful observation of your competitors or their market to inform your investors of your competitive advantage and decision-making.
The tactics used in Capital Raising means to be tactical with presentation and interaction with investors. A VC Broker is your modern age tactician that has an extensive connections and expertise in deal making process. You might need a VC Broker to design and implement a winning plan to close your funding request. The tactics in being creative in how you present your project or company to investors. A VC Broker uses many concepts in the history of military strategy and tactics that can be applied to the world of business. In this article, we will explain why businesses use military tactics, the difference between business strategy and tactics, when is the right time to draw a tactical plan for your capital raising, and tell a story about a VC broker’s best tactics in capital raising.
